Be the Street

Date / Time:
Tuesday, Sep 16 1:30pm to 2:00pm
Grand Ballroom G
Track / Session:

What began in 2009 as the "Don't be a Jackass" campaign stands today as the innovative integrated brand called Be the Street. This presentation takes the audience through the challenges of creating any regional effort as well as the unique attributes of any outreach principally attending to youth. From social media to branding to crowdsourcing and grassroots outreach, Be the Street tackled the litter issue in innovative yet effective ways. Additionally, pre and post survey data will be available and analyzed so the breadth of Be the Street's outputs and outcomes can be effectively discussed by co-presenters Timothy Swillinger and Nick Laurrell

Primary Speaker:
Stephen Groner, S. Groner Associates, Inc.
Stephen Groner is the founder and president of S. Groner Associates (SGA) a social marketing firm that designs social marketing programs targeting environmental issues. Now in the firm’s 16th year, the firm is a past winner of the Silver Anvil award from the Public Relations Society of America for the best public service campaign in the country for a project with the US Environmental Protection Agency. Prior to forming SGA, Mr. Groner (a registered civil engineer) worked nine years on environmental issues for Los Angeles County. There he started out working on technical policy issues, before shifting his focus to environmental affairs and communications, where he lead the development of some of the largest municipal public outreach programs in the country. Mr. Groner also is very activity in the community and serves on the board of three non-profits, Social Venture Partners, the US Zero Waste Business Council and Friends of Ballona Wetlands (a conservation group dedicated to preserving one the largest remaining urban wetlands in California).
Supporting Speaker 1:
Timothy Swillinger, San Mateo