Building an Effective Outreach Program in the Age of Online Media

Education Training Workshop
Speakers / Organizations: 

Stephen Groner | Rachel Dowd | Philip Kao, S. Groner Associates, Inc.

This workshop will examine how to build an outreach campaign in a world where our audiences are more distracted and bombarded with more information than ever before. Participants will learn about designing a campaign to target specific pollutants to effectively meet permit requirement and, at the same time, learn about using new media tools to more cost-effectively promote, market, and track program efforts to report results and show increases in awareness and behavior change.

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Leads:

Stephen Groner, S. Groner Associates, Inc.

Andrew Demers, StormwaterONE

Room:

Garden 4

8:30 - 10:00 AM

  • Meeting Permit Requirements with Online Media: Stephen Groner, S. Groner Associates, Inc.
  • Making Social Media Work for Your Program: Rachel Dowd, S. Groner Associates, Inc.
  • Insights and Analytics: Using Online Data to Evaluate and Report: Philip Kao, S. Groner Associates, Inc.

10:30 AM - 12:00 PM

  • How to Go Mobile: Reaching a Larger Audience: Philip Kao, S. Groner Associates, Inc.
  • 5 Common Pitfalls to Avoid in Online Outreach: Stephen Groner, S. Groner Associates, Inc.