Having a Voice in Stormwater: Webinars, Emails, and Podcasts
They say the stormwater sector is slow to change. Probably there is some truth to that, but that doesn't mean we should not be pushing the industry forward online through technology. There are many new ways to reach the stormwater sector for educational and outreach purposes. However, the question is will anyone listen. Through a variety of methodologies, webinars, podcasts, and a weekly email "quick read" we have been testing the ways of engagement and measuring their success. This presentation will cover the strategies we employ to engage with the stormwater community. We will discuss how webinars with laboratories, engineers, and regulators worked, performance metrics, and how to employ the same tactics and strategies in your business or community. In addition, we will discuss how having a "voice" has enabled us to peel back some of the slow to change aspects of the industry through a weekly stormwater quick read email newsletter. Lastly, we will discuss how our new podcast series has brought multiple stakeholders to the discussion table and shed some interesting light on how each of these groups, from environmental organizations to environmental managers to regulators, thinks about stormwater.