How to Create an Adaptable Creative Brand that will Amplify your Public Education Efforts Countywide
In fiscal year 2016 - 2017, the San Bernardino County Stormwater Program (Program), a group consisting of 16 cities, the county, and flood control district under the Santa Ana River NPDES MS4 Permit, underwent a rebranding effort to streamline its multiple education campaigns into one comprehensive and visually-connected brand, “Where Water Meets Community”. The Program’s public education sub-committee consists of 6 cities plus the County and Flood Control District. Individual city campaigns are developed to reflect the overarching brand of the Areawide Program. With the new branding, the Program was able to create a solid brand where the cities and county can work collaboratively to promote the county stormwater program consistently.
This presentation will look at how the San Bernardino County Stormwater Program has been able to provide resources for cities to flexibly engage with programs throughout the county, including culturally diverse materials to assist communities that are predominantly Spanish speaking. We will explain the process behind involving feedback from cities, actions for countywide campaigns, and the tactics used to keep multiple cities update-to-date and informed about each initiative.