Love and Emotion: Your Secret Weapon to Fostering Engagement and Building Community
Introduction: Effective communication forms the foundation of a successful stormwater public education program. One way to measure effective communication is by its ability to persuade people to adopt new behaviors and lifestyles. The art of persuasion can take many forms. One of the most important techniques is to appeal to what people care about—in a language they understand. When you communicate with people in a positive, emotional style, they respond with enthusiasm, creating a two-way connection that can bring about behavior change.
Purpose: This talk discusses the importance of identifying and speaking to what matters to your target audience in order to inspire engagement and, ultimately, behavior change.
Main ideas: The presentation will highlight several successful public education campaigns designed by SGA that relied on emotional engagement and playful interaction to reach audiences and bring about behavior change.
Tools: This talk will provide practical steps on how to identify what is important to your target audience, craft a message that resonates with them and create tools that encourage interaction with your program. We will discuss the benefits of developing an engaged community and will address simple, cost-effective ways to sustain communication with them.
Audience engagement: Audience participation and insight will be solicited throughout the presentation. The talk will end with a Q&A that encourages the audience to address their specific program needs.