Public Outreach: Meeting Permit Requirements & Reducing Costs Using Online Marketing

Education Training Workshop
Speakers / Organizations: 

Stephen Groner, S. Groner Associates, Inc. (moderator)

Rachel Dowd, S. Groner Associates, Inc.

This workshop will examine how to build an outreach campaign in a world where our audiences are more distracted and bombarded with more information than ever before. Participants will learn about designing a campaign to target specific pollutants to effectively meet permit requirement and, at the same time, learn about using new media tools to more cost-effectively promote, market, and track program efforts to report results and show increases in awareness and behavior change.

Moderator: Stephen Groner, S. Groner Associates, Inc.

1:30 - 3:00 PM

  • Meeting Permit Requirements with Online Media: Stephen Groner, S. Groner Associates, Inc.
  • Making Social Media Work for Your Program: Rachel Dowd, S. Groner Associates, Inc.
  • Insights and Analytics: Using Online Data to Evaluate and Report: Stephen Groner, S. Groner Associates, Inc.

3:30 PM - 5:00 PM

  • How to Go Mobile: Reaching a Larger Audience: Stephen Groner, S. Groner Associates, Inc.
  • 5 Common Pitfalls to Avoid in Online Outreach: Stephen Groner, S. Groner Associates, Inc.