Solving the Sediment Dilemma: Successful Construction Site Outreach to a Difficult Audience

Date / Time:
Tuesday, Oct 20 1:30pm to 2:00pm
Oak Tree
Track / Session:
Behavior Change / New Tools and Tactics to Strengthen Your Outreach

Construction site pollution prevention is not hard to understand, nor difficult to do, yet runoff from construction sites has been identified as one of the primary sources of pollution Statewide. Current municipal NPDES permits place a primary emphasis on public education and outreach, while also requiring pollution prevention from construction sites. Education is also included in many industrial NPDES permits, as well as other types of permits. Municipal NPDES program managers agree that great success is achieved by utilizing effective public education and by coordinating education with other activities such as enforcement. This integrated approach was utilized with a focus on construction sites, resulting in a noticeable increase in the proper use and maintenance of construction site EPSC measures, as well as creating a positive relationship between regulator and regulated. This presentation will cover construction site educational and outreach approaches that have proven effective in actual environmental education outreach campaigns. The session will be very interactive. The attendees will each work to develop a construction site outreach education piece (flyer/brochure/sign) during the presentation. The variety of examples of campaigns that worked will provide the attendees with ideas for cost-effective approaches that they can use to address specific issues within their community. Additionally, tips for evaluating a campaign’s effectiveness and some examples of campaign approaches that did not work will be discussed.

Primary Speaker:
Thomas Lawrence, Water Quality Matters!

Thomas B. Lawrence is a registered Professional Engineer in California, Illinois and Tennessee. He has been active in the field of environmental engineering for over 25 years, specializing in water resources protection. He has worked for the Los Angeles County Department of Public Works, the City of Memphis Public Works Division and two consulting firms. He is currently a storm water consultant focusing on solutions for municipal and industrial permit compliance.