Storm Water & Drought: Compliments and Conflicts
With drought conditions expected statewide by the end of the year, Californians are being hit hard with advertising, presentations and general conversations about water conservation and preserving water supplies. While many drought messages compliment storm water pollution prevention education efforts, there are many others that conflict with traditional storm water message strategies. Staff from the City of San Diego's award-winning Think Blue campaign will discuss how to identify and address these compliments and conflicts. The Think Blue team will discuss practical strategies for a strategic integrated approach to creating common communication goals for water and storm water agencies serving the same region. Speaking from experience and with fresh information in hand, the Think Blue team will share the missteps, recovery efforts, team-building and program development linking water and storm water in San Diego.